Content Outline

Project 2: The Rhetorical Investigation

Podcast Segment

• Opening
• "From linguistics to arithmetic, the variance of types of datum scientists acquire and processes researchers conduct require specific styles to deliver knowledge to a specific field."
• "In a world of scientific technicalities, logistics, and numerical as well as qualitative data, what possibly could a writer do to capture the attention of the everyday student?"
• Powerpoint Lecture (conferences, upper division education, general education, etc.)
• E1: timeliness and work seemingly simple PowerPoints required from professors have to effectively deliver lesson, message, etc. to audience
• under-appreciated, conventions (succinct, vague but informative style in PowerPoint to attractively present information and capture student's attention)
• PowerPoint from class
• E2: consideration of audience is all-important in this genre
• Conference of youth? elderly? General Education course? Upper Division course? Professionals? Peers? Students? 
• Gather what the audience does or does not know, what they have or have not experienced
• Difference between classes for pre- and accepted majors for Neuroscience
• Scientific Papers (research/laboratory reports, articles, reviews, data, etc.)
• E3: existence of reviews, articles, and reports
• explanation of each's conventions and purpose
• Example: Dr. Lynne Oland's selected publication (review of PubMed document, discuss perspective of reviewer and level of critique - appeal to ethos - required from a nuanced professor)
• article's length and inclusion of graphs
• E4: the common rhetorical situations for each type of scientific paper
• emphasis of audience and consideration of audience
• Example: Dr. Nighorn's peer-reviewed studies (discuss process of review, perspective as peer reviewee - how much do you keep? how heavily do you weigh the suggestions? others professors - ethos (credibility)? 
• detailed and elaborate and extensive report
• Poster Presentation (school campuses, conferences, lectures)
• E5: 'most interesting, powerful genre to compose' - Dr. Nighorn
• combination of textual and visual elements, seen by far more people than any lecture or paper will be
• Example found on Internet
• E6: must be attractive, easy to read, informative
• conventions: plenty of white space, colors of visual (media, chart, diagram, etc.) are not too vibrant but maintain appeal, succinct, thorough and informative, fit onto whatever size poster must be (8.5 x 11? Actual poster size)
• used at conferences and around school campuses
• What makes the ones we see in the halls at the U of A what they are?
• Conclusion
• Importance of conventions
• Consideration of audience in scientific realm of composition
• Utilizing correct genre in appropriate situation
• Ways genres in this discipline vary from genres in another